co&co UK

Sony BRAVIA Cash Back

Project Description

The BRAVIA Cash Back offer was launched together with the Motionflow 200Hz campaign.

Customers of Sony could take advantage of a discount when buying a 100Hz or a 200Hz TV. Customers were made aware of this offer via print, e-mail newsletter and online advertising. The registration for the discount was handled on a microsite.

coANDco was responsible for the complete online campaign including numerous online means of promotion, newsletter design and dealing with the user registrations (microsite).

Notable features of the online campaign:

On the Branding Day on msn.ch two Skyscraper banners, a rectangle, a leaderboard and a floating ad were synchronised. The professional footballer Kaka played the ball from one banner to the other before placing it safely in the goal. 1:0 for Sony. 1:0 for coANDco.
Zattoo Promotion: Zattoo specific slogans like “video juddery again? With Motionflow 200Hz you will recognise every detail.” During the Champions League games even with game specific slogans like “See Cristiano sharply? Motionflow 200Hz makes it possible.”, “No matter if Barça, Manu, Arsenal or Chelsea. World class football deserves a world class picture.”

Microsite